Back in ancient times (when I was the age of the kids in these commercials), same deal with me. I make the mess, I clean it up. Even when the mop was taller than me. Then I'd get an earful for making the mess in the first place. There's a similar commercial for Scotchgard floors. Two moms in the living room, enjoying their lattes. Distant voice from another room: Bratty kid: "Mom! I spilled paint on the floor!" Mom #1: "That's okay!" Mom #2: "Whaaaa????" Mom#1: "We got Scotchgard floors, so cleanup is a breeze!" Bratty kid: "Mom!!!" Both moms, smiling: "THAT'S OKAY!!" Meanwhile the kid could take matches and set fire to the curtains and burn the house down. But at least the floors will stay clean.