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Ernie & Bert to Get Fashion Makeover From Kids in Kmart Promotion
Courtesy of Kmart
Sesame Street's most dynamic duo is about to make a big change. Unbelievable, but true, Ernie and Bert have been wearing the same striped shirts for more than 30 years! Now Sesame Workshop, the not-for-profit organization that produces Sesame Street, and Kmart Corporation, exclusive retailer of Sesame Street children's apparel, are partnering on "Draw a New Shirt for Ernie & Bert" -- a special promotion where kids five years old and under are invited to design new shirts for these best friends.
From May 12-18, 2002, special entry forms will be available at Kmart stores nationwide that will allow children to color and create Ernie and Bert's new fashions. Based on color, overall creativity and originality, the winning design will be selected and unveiled in July. Ernie and Bert will model their new shirts at a special fashion event in the fall. In addition, the winner will be flown to New York to meet his/her favorite characters on the Sesame Street set and receive a $500 Kmart gift card, Sesame Street video library, Sesame Street toy chest and Sesame Street book library -- a prize valued at approximately $8,000.
"We're proud to work together with Kmart to encourage young children to be creative and have some fun with their favorite Sesame Street characters," said Liz Kalodner, Sesame Workshop's Senior Vice President and General Manager, Global Consumer Products and International TV Distribution.
"As the exclusive retailer for Sesame Street children's apparel since 1997, we have seen the incredible passion children -- and parents -- have for the brand," said Barbara Firment, Vice President of Advertising and In-Store Marketing for Kmart. "With this promotion, we are giving these fans a magical opportunity to get closer to their favorite show and characters."
Entry forms are also available on www.bluelight.com/sesamestreet or by writing to Ventura Associates, Dept. JC, 1040 6th Avenue, New York, NY, 10018. Please include name, address, and daytime phone number. Requests must be received by May 27, 2002. Contest ends June 7, 2002.
Sesame Workshop is a not-for-profit educational organization that stands alone in its ability to creatively help meet major educational and developmental needs that affect children around the world. For over 30 years, the Workshop has created innovative and engaging media to help all children reach their highest potential. The organization grounds its work in research to understand how multi-media platforms help children learn, develop and grow. Best known as the creators of Sesame Street, Dragon Tales and Sagwa, the Chinese Siamese Cat airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids' thinking channel. Find the Workshop online at www.sesameworkshop.org.
Kmart Corporation is a $37 billion company that serves America with more than 2,100 Kmart and SuperCenter retail outlets, and through its e-commerce shopping site www.bluelight.com.
Courtesy of Kmart
Sesame Street's most dynamic duo is about to make a big change. Unbelievable, but true, Ernie and Bert have been wearing the same striped shirts for more than 30 years! Now Sesame Workshop, the not-for-profit organization that produces Sesame Street, and Kmart Corporation, exclusive retailer of Sesame Street children's apparel, are partnering on "Draw a New Shirt for Ernie & Bert" -- a special promotion where kids five years old and under are invited to design new shirts for these best friends.
From May 12-18, 2002, special entry forms will be available at Kmart stores nationwide that will allow children to color and create Ernie and Bert's new fashions. Based on color, overall creativity and originality, the winning design will be selected and unveiled in July. Ernie and Bert will model their new shirts at a special fashion event in the fall. In addition, the winner will be flown to New York to meet his/her favorite characters on the Sesame Street set and receive a $500 Kmart gift card, Sesame Street video library, Sesame Street toy chest and Sesame Street book library -- a prize valued at approximately $8,000.
"We're proud to work together with Kmart to encourage young children to be creative and have some fun with their favorite Sesame Street characters," said Liz Kalodner, Sesame Workshop's Senior Vice President and General Manager, Global Consumer Products and International TV Distribution.
"As the exclusive retailer for Sesame Street children's apparel since 1997, we have seen the incredible passion children -- and parents -- have for the brand," said Barbara Firment, Vice President of Advertising and In-Store Marketing for Kmart. "With this promotion, we are giving these fans a magical opportunity to get closer to their favorite show and characters."
Entry forms are also available on www.bluelight.com/sesamestreet or by writing to Ventura Associates, Dept. JC, 1040 6th Avenue, New York, NY, 10018. Please include name, address, and daytime phone number. Requests must be received by May 27, 2002. Contest ends June 7, 2002.
Sesame Workshop is a not-for-profit educational organization that stands alone in its ability to creatively help meet major educational and developmental needs that affect children around the world. For over 30 years, the Workshop has created innovative and engaging media to help all children reach their highest potential. The organization grounds its work in research to understand how multi-media platforms help children learn, develop and grow. Best known as the creators of Sesame Street, Dragon Tales and Sagwa, the Chinese Siamese Cat airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids' thinking channel. Find the Workshop online at www.sesameworkshop.org.
Kmart Corporation is a $37 billion company that serves America with more than 2,100 Kmart and SuperCenter retail outlets, and through its e-commerce shopping site www.bluelight.com.
