Brian, This idea was the basis for my suggestion to create a 30 (or 60) second commercial to sell YOUR product, using the very skills you are selling (puppets, design, Flash). Feature well done ad spots selling yourself on your demo DVD, and get them into the hands of agencies or even businesses you think might have a product or service to sell that your unique brand of ad skills and solutions would fit well with. Start with local, small businesses with smaller budgets and work up to build your portfolio of real Hoggworks clients. Keep the day job to pay the bills, and keep the Hoggworks client work (and scope of each project) at a controllable amount that does not require you to add manpower beyond yourself for awhile. After a year or 3 of small jobs, you might have enough client work in the can to send out a new self-promo DVD to larger agencies and larger, more national businesses. At this point, talent representation makes a lot of sense, too, especially if you do not want to spend a good chunk of your time continuing to market yourself, or if you are having trouble contacting the right creative agencies on a national level. The trick is always going to be not growing too fast, though. And by that I mean it is very very easy to not want to pass up opportunity for work that may come your way, even when the scale of that work is far beyond the abilities and time you might have at that moment. The minute you lose track of what YOU are worth (per hour) and what that rate needs to be in order to be profitable, then the control of the business and your ability to maintain direction and do quality work will suffer. Billing and all the paperwork that comes with any growing business is also something that can quickly spiral out of hand if you grow too quickly. I don't mean to go an and on about this aspect, but I think it is important stuf to consider, if you haven't already done so, while forming your initial business plan for a new venture. And it will also effect how you market yourself in the beginning---especially in those early months (and years) when business is not generating enough to live on its own, and you have to hold a "day job" to make ends meet. This makes time management in the new business AND SOLID FOCUS all the more critical. I have a habit of making things complex in my mind before I even begin a project. And sometimes this complexity will actually desuade me from even delving into it. In recent months, I've tried to apply a principle that I try to impart in my design work, but that sometimes eludes my thought process when it comes to puppetry and production planning---Keep It Simple. I think this is especially true of advertising. It is easy for creative people to get bogged down in all the things that technolgy can do and we lose sight of the end goal. Focus and simplicity are almost always going to be more convincing in advertising. When selling Hoggworks, this concept should apply as well. And it should all be considered when formulating your business plan. Best of luck to you in all of this.