Now that the film is out, and even before...I noticed that the majority of Muppet fans seem to be on facebook, youtube, etc. It's actually pretty simple and doesnt cost that much to advertise on both. Basically you set the dollar amount you want to spend a day(its like a penny a click for youtube) and set the keywords. Just thinking that while it's cool having a quiet little nook or secret club house, and it's fun to make one's own self discovery...there's also a lot of potential to get a lot of those fb and yt college aged folks and older fans and parents to check out MC. Everyone on FB is going gaga for the film!