I never really noticed the billboard and it doesn't bother me being in there for a coupla reasons... (1) no one's yet mentioned it may have been worked in there as the filmmakers' way of saying "thank you" to Pixar with their help assisting them with the pre-production going-over-the-script. (2) I actually DO like product placement WHEN (and only when) it's well done...meaning it makes things more realistic that it's there since modern society is very brand-oriented. I'd rather see a REAL can of Coke than a generic soda can or a box of Corn Flakes on a table rather than an a fake box that draws more attention to the fact that it's there specifically to NOT be a recognizable cereal. Hollywood is very much a "character" in this film - and Hollywood (as well as most places) have movie billboards all over. If they're part of the background fleshing out the world , i have zero problem with this. Now if the camera lingers on it or all of a sudden characters start an extended sequence about how they enjoy the product, THAT'S stepping over the line. But otherwise, generally speaking if non-intrusive product placement brings some more funding to allow a product to get made and it's in the background in a subtle true-to-life manner, i applaud it. As for "Me Party" (and speaking as one of the apparently few people who quite liked it), it was better that Piggy and Mary were singing it "together but seperately" not directly interacting - that was the whole point of the song - being left alone and choosing to not let it be a bad thing or get you down...i relate to that FAR more easier than Life's a Happy Song.