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Sesame Games comes to Digital Cable

Discussion in 'Sesame Street' started by OverUnderAround, Dec 12, 2005.

  1. OverUnderAround

    OverUnderAround New Member

    Cablevision and Sesame Workshop Partner to Launch First Ever Television Package of Sesame Street Themed Interactive Games for Children

    Cablevision's iO Digital Cable Customers Can Access Package Of Sesame Games
    Designed For Children Ages 2 To 5

    Educational and Entertaining Games Are Easily Controlled Through The TV Remote

    BETHPAGE, N.Y., and NEW YORK, Dec. 12 /PRNewswire-FirstCall/ --
    Cablevision Systems Corp. (NYSE: CVC) and Sesame Workshop, the nonprofit
    educational organization behind Sesame Street, today announced the launch of
    Sesame Street Games, a new subscription interactive games service featuring
    the Muppets from Sesame Street available to iO: Interactive Optimum(R) digital
    cable customers throughout the New York metropolitan area. The Sesame Street
    Games package offers unlimited access to fun, easy-to-play games designed to
    educate and entertain young children ages 2 to 5 with Elmo, Grover, Zoe and
    the rest of their favorite Sesame Street characters by pressing a single
    button on the television remote control.
    "This new games package, developed in cooperation with Sesame Workshop, is
    a perfect example of the power of digital cable to serve customers in new and
    exciting ways that add value to the television experience," said Patrick
    Donoghue, Cablevision's vice president, digital television and broadband
    development. "We are extremely pleased to be able to offer our iO customers
    the industry's first educational and entertaining subscription games package
    dedicated to young children."
    "Sesame Workshop is always seeking new ways to present learning
    opportunities to our audience and we are thrilled to be able to bring them the
    Sesame Street Games package through Cablevision's iO digital cable service,"
    said Gary E. Knell, President and CEO, Sesame Workshop. "Sesame Street helped
    change the landscape of television by using it as an educational tool and we
    are continuing to innovate in this medium through the creation of this
    interactive service that extends the Sesame Street experience."
    With Sesame Street games, children extend their learning from Sesame
    Street by interacting with their favorite characters as often as they like,
    any time of day. The Sesame Street Games package gives children a fun way to
    learn about letters, numbers, shapes, colors, science, problem solving,
    sharing, caring and more. The package will feature three new Sesame Street
    themed games each month. Games currently available in the package include:

    * Leaf Collage - Children learn colors and counting while helping Elmo
    make a leaf collage.
    * Thanks for the Letters - Encourages children to learn food names and the
    letters they begin with at the same time. Children choose a letter and
    then help Zoe make a meal using foods that start with that letter.
    * Tickle Elmo - This game is filled with laughter as children tickle Elmo
    as much as they like to make him giggle.

    As with all of Sesame Workshop's content, an extensive research study was
    conducted to help identify game play patterns that would enable young
    children, ages two to five, to use a remote control to make choices on a
    television screen. The results of this research led directly to the design of
    the three game play modes that are used in the Sesame Street Games package:
    Toddler, Preschool and Kindergarten. The service also offers Demo and Help
    sections, which explains each game play mode, and guides parents to choose the
    mode that is most appropriate for their child. The prototype of the Sesame
    Street Games package earned three Interactive Television Emmy nominations.
    The Sesame Street Games package is available to all iO digital cable
    customers for $4.95 per month. Using the iO auto-upgrade feature, customers
    can instantly purchase the Sesame Street Games package directly through the
    television by using a remote control and following on-screen prompts. Before
    purchasing, iO customers may view a free animated information video about the
    Sesame Street Games package. Customers in some areas may be required to
    exchange their digital cable box to receive iO Games. For more information
    about the Sesame Street Games package on iO, please visit channel 610 or
    With more than 1.8 million iO customers as of September 30, more than 60
    percent of Cablevision's cable customers are iO digital cable customers, the
    highest digital penetration in the nation. iO offers customers access to more
    than 200 channels, including 50 premium movie channels, 45 channels of
    commercial-free digital music, more than 1,200 titles available on demand at
    all times, an interactive programming guide, 18 high-definition programming
    services and groundbreaking interactive television applications including
    subscription games packages.

    About Sesame Workshop
    Sesame Workshop is a nonprofit educational organization making a
    meaningful difference in children's lives around the world. Founded in 1968,
    the Workshop changed television forever with the legendary Sesame Street.
    Today, the Workshop continues to innovate on behalf of children in 120
    countries, using its proprietary research methodology to ensure its programs
    and products are engaging and enriching. Sesame Workshop is behind award-
    winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, Pinky
    Dinky Doo and ground breaking multimedia productions in South Africa, Egypt
    and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from
    sales of Sesame Street, Dragon Tales, Sagwa and Pinky products right back into
    its educational projects for children around the world. Find the Workshop
    online at http://www.sesameworkshop.org.

    About Cablevision
    Cablevision Systems Corporation is one of the nation's leading
    entertainment and telecommunications companies. Its cable television
    operations serve 3 million households in the New York metropolitan area. The
    company's advanced telecommunications offerings include its iO: Interactive
    Optimum digital television, Optimum Online high-speed Internet, Optimum Voice
    digital voice-over-cable, and its Lightpath integrated business communications
    services. Cablevision's Rainbow Media Holdings LLC operates several successful
    programming businesses, including AMC, IFC, WE and other national and regional
    networks. In addition to its telecommunications and programming businesses,
    Cablevision owns Madison Square Garden and its sports teams, the New York
    Knicks, Rangers and Liberty. The company also operates New York's famed Radio
    City Music Hall, and owns and operates Clearview Cinemas.


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