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Sesame Street meets Seventh Avenue

Discussion in 'Sesame Merchandise' started by alizakaila, Jul 6, 2004.

  1. alizakaila

    alizakaila New Member

    Fashion designer Nicole Miller is teaming up with Sesame Workshop to create a new line of children's clothing. The line consists of newborn, infant and toddler clothing which will be manufactured by Children's Apparel Network. It is scheduled for release to department stores in spring 2005. The proceeds Sesame Workshop receives from the clothing sales will go to fund educational projects for children around the world.

    The apparel features unique patterns and the beloved characters of Zoe, Elmo, Grover, and Cookie Monster. The boy, girl, and holiday patterns have themes such as New York City taxis, western images, fairies and shopping. There will be a stripe incorporating Nicole Miller's signature.

    We're now working with Nicole Miller, an icon in the fashion industry, to create designs that have a fresh, fashion-forward look," said Tamra Seldin, Sesame Workshop's vice president of marketing.

    Sesame Workshop plans to extend the Sesame Street by Nicole Miller program to cover other areas such as bedding, plush and gift items.


    May 21, 2004 -- The little black dress is meeting the Cookie Monster.
    Uber-sophisticated designer Nicole Miller is launching her first children's line with Sesame Workshop.

    Miller, the New York-based designer for Upper East Side socialites and downtown hipsters, will be putting her prints on "Sesame Street" clothes for newborns, infants and toddlers.

    Known for dressing celebrities like Jennifer Aniston, Kim Cattrall, Juliette Lewis and Hilary Duff, Miller had already begun branching from chic "Sex and the City" styles to baby in the city motifs with her popular diaper bag — now available for twins — and an infant carrier, the Nicole Miller Snugli, by Evenflo.

    Proceeds from the "Sesame Street" sales will fund educational projects for children around the world organized by Sesame Workshop, the nonprofit educational group behind "Sesame Street." Founded in 1968, Sesame Workshop now helps children in 120 countries.

    "This is the first time 'Sesame Street' has licensed a designer's work," said "Sesame Street" spokeswoman Beatrice Chow.

    "I love all the characters and so does my 8-year-old," Miller told The Post. "And I think it's fantastic that all proceeds are rolled back to fund educational projects for children."

    Sesame Street by Nicole Miller, manufactured by Children's Apparel Network, will hit shops nationwide next spring.

    "Sesame Street" is currently in talks with high-end department stores like Neiman Marcus and Bloomingdale's for an exclusivity deal, said Christine Bell, Miller's director of licensing.

    Miller's children's designs were inspired by beloved "Sesame Street" characters like Elmo, Zoe, Grover and the Cookie Monster, who have been wowing children for 35 years.

    "The prints take on contemporary themes like shopping and New York City taxis, as well as Westerns and more traditional themes, like fairies," Miller said.

    "We were looking to do some new and unique things with our 'Sesame Street' characters," added Tamra Seldin, Sesame Workshop's vice president of marketing.

    "Nicole Miller has experience with licensing programs, and she had such a personal affinity for our brand and characters, as well as such enthusiasm and style, that everything just fell into place," Seldin said.

    Miller is currently in talks with "Sesame Street" to design more lines, like infant bedding, gifts, strollers and other items.

    "We're just starting this licensing with Sesame Workshop. Things are growing every day," Bell said. "We're really happy with how it's working out."

    Miller, who opened her first boutique in 1986, now has 30 stores nationwide and 16 shops in Japan. She launched Miller Girl, a contemporary sportswear line, last year and will have a new home furnishings line — to be sold exclusively at Bed Bath and Beyond — coming out soon.

    She is also currently writing a book on the art of entertaining and cuisine

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