Although fast food is not exactly a healthy choice of a meal, Mc Donalds does support positive causes which is good. I think it is crucial for parents to encourage healthy eating habits in children, rather than blame the media for a typical junk food craving from a small child. Advertising can draw an audience to a product or service, but it is up to the discretion of the consumer to make the choices of what they eat or buy. It is up to the parent to have final say in those matters involving children. I can see eating fast food as an occasional treat, or for extremely busy times, but for a kid to ask for it every day & a parent to actually oblige is wrong. Everything is okay in moderation, therefore I don't think Mc Donalds should be placed under scrutiny for being a sponsor. Eating fast food isn't dangerous to one's health, if done in reasonable moderation. Parents need to take responsibility in providing guidance, rather than blaming outside sources. Good habits, values, & choices come from good, strong guidance.