I blame the entertainment industry for causing the nonstop price increases and decreases in quality at the theaters where everyone sees these. It's almost as if they WANT to make these things obsolete so they can make cheap movies that make up their budgets through digital downloads. Because, as I said, why bother going to a nice theater, getting an audience reaction, seeing everything loudly on a large screen when you can watch a film the way it was meant to be seen, on something smaller than a postcard on your way to work like it's almost a chore? I especially love how they pegged 3-D as the thing that would save the movies, only to get greedy and hike up prices after Avatar, effectively losing that audience. No one likes 3-D anymore, and it was on the way out before it even hit the 2 year mark. And who wants to bet that the theaters will respond to the low ticket sales by raising prices up again. That are be am to is SMART! After all, we are in a recession... and we all know that recession means when companies post record profits, yet refuse to hire anyone or expand operations as it would cut into the inbread CEOs' obscene pay blobs. I take pride in the fact I see most of my movies at smaller, family owned, indie theaters that show the same first run movies They're cheaper, if you can believe it. I saw the Muppets for 5 bucks! No trickery, no coupons... just a weekday matinee. I wish I saw it more than once, and for that much I should have, but stuff kept coming up.