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Muppets reunite with Pizza Hut for another Super Bowl commercial

Spot Introduces new Dippin' Strips Pizza 'That just has to be Dipped'

Courtesy of Pizza Hut
January 26, 2005

Pizza Hut and the Muppets have come together to deliver fun for the whole family in this year's Pizza Hut commercial debuting in the coveted pre-kickoff pod on Super Bowl Sunday. The ad introduces the new Dippin' Strips pizza, a pizza specially designed for dipping that comes with three popular dipping sauces.

The commercial, created by New York-based BBDO, will feature many popular Muppets, including Kermit the Frog and Miss Piggy. The spot features Miss Piggy hurtling around her friends, out of control at breakneck speed, and ends with a hilarious surprise visit from some old friends.

"The Dippin' Strips pizza begs to be dipped. I can't stress this enough: you just have to dip it," said Tom James, chief marketing officer, Pizza Hut. "Regular pizza has its problems. Because it's triangular the first dip is okay, but then it becomes more and more difficult to dip a typical slice. So we've come up with a re-engineered pizza that is cut into 16 'dippinomical' 1-inch by 4-inch strips. It comes with three dipping sauces -- garlic, marinara, and ranch -- so everyone in the family will want to dip, dip, dip."

"We wanted personalities for the commercial that are fun, light-hearted and that everyone in the family loves. We're thrilled the Muppets --an American family icon -- are helping us once again introduce an innovative new pizza that everyone - kids, grandparents and parents - can enjoy."

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