Piggy
and Jessica reunite for Pizza Hut and the Super Bowl
Commercial
starring Miss Piggy and Jessica Simpson will air during the pre-game;
Kermit's ad will air during the second
quarter of the Super Bowl
By
Greg James
January
26, 2006
Just
in time for the Super Bowl, Miss Piggy is teaming up with Pizza
Hut once again, along with Jessica Simpson. In the ad Simpson and
Piggy don matching outfits to promote Pizza Hut's new "Cheesy
Bites Pizza". The commercial also features a parody of Simpson's
tune, "These Boots Are Made for Walkin' " with a new song,
"These Bites Are Made for Poppin'."

The
commercial spot, which was taped last week in Los Angeles, will
appear during the pre-game segment of Super Bowl XL, which will
air on Sunday February 5, 2006 on ABC. The big game is expected
to draw about 90 million viewers, and Super Bowl ads cost an estimated
$2.5 million for a 30-second spot this year.
"The
Muppets bring a wink and a smile to it," said Tom James, chief
marketing officer for Pizza Hut. "It's pizza after all ...
It's about fun and enjoyment."
The
Muppets teamed up with Jessica Simpson in a 2004 Super Bowl ad promoting
Pizza Hut's "Four-for-All pizza". In 2005, the Muppet
gang appeared (Simpson-less) in a Super Bowl spot to push the new
Pizza Hut "Dippin' Strips". Pizza Hut is once again excited
to include the Muppets in their 2006 Super Bowl marketing campaign.

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