Henson's Pajanimals debut on NBC Kids Saturday July 7
will launch NBC Kids, a new Saturday morning preschool block
programmed by Sprout
of NBC March
will launch NBC Kids, a new Saturday morning programming block
specifically to address the developmental needs of preschool-aged
children, premiering on Saturday, July 7.
by the kids experts at Sprout, the nation's first 24-hour preschool
channel, this new three-hour block will feature educational series
that promote active, healthy lifestyles for younger children.
NBC Kids will
include the U.S. broadcast premieres of quality, preschool series "The Wiggles," Sprout's "Noodle & Doodle," Jim
Henson's "Pajanimals," "Poppy Cat," "Justin
Time," as well as the popular "LazyTown," designed
to encourage healthy eating and exercise.
The announcement was made jointly by Robert Greenblatt, Chairman
of NBC Entertainment, and Sandy Wax, President of Sprout.
"NBC is proud to partner with Sprout in providing progressive
new programming that will entertain and encourage children to
achieve more positive life choices," said Greenblatt. "This
is an ideal blend of entertaining shows that also offer promising
benefits to the development of children on many levels."
"Producing this new block for NBC will extend the reach of
quality preschool programming beyond Sprout's cable, VOD and digital
platforms affording millions of families the opportunity to watch
quality preschool series that promote active, healthy lifestyles," said
in over 50 million homes, Sprout is the first 24-hour preschool
destination available on TV, on demand and online
for children ages 2-5 and their parents and caregivers.
digital channel, which launched in September 2005 along with
the website (SproutOnline.com), is the only channel that follows
the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
VOD offering is the #1 on demand service for younger children
with over one billion views.
is a partnership among NBCUniversal, PBS, Sesame Workshop
Funds. Its program lineup of gold-standard, curriculum-based
preschool shows includes: Sesame Street, Bob the Builder,
Barney & Friends, The Wiggles, Caillou, Pajanimals,
Thomas & Friends, LazyTown and more.