star in Toyota Super Bowl ad campaign
Collaboration Celebrates All-New Toyota Highlander and All-New "Muppets
Most Wanted" Film, In Theaters March 21, 2014
Muppets gang is in for a wild ride when they join forces with
Toyota this year, blending Toyota's exciting 'Let's Go Places'
spirit with Muppets mayhem. The collaboration celebrates the
upcoming Toyota Highlander launch and the Muppets' all-new big-screen
adventure "Muppets Most Wanted," in theaters March
will hit the road with Terry Crews, star of the Golden Globe®-winning FOX series "Brooklyn Nine-Nine," in
Toyota's new commercial for the all-new 2014 Toyota Highlander.
The 60-second spot, entitled "Joyride," will make its
broadcast debut during Super Bowl XLVIII on Sunday, February 2.
"Our game-day spot shows how Toyota Highlander puts the
'fun' in function," said Jack Hollis, vice president of Toyota
Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota
vehicles are built to last and can even endure the most boisterous
Muppets, a former NFL player as well as a center console full of
over-the-top personalities, the Muppets teach Crews' character
a thing or two about "unborifying" his lifestyle
as they "borrow" his sweet ride, the Toyota Highlander.
The spot features humorous hijinks, dancing and surprises-and no
Muppet caper would be complete without an original song. Viewers
will see that with seating for up to eight human passengers or
more than a dozen Muppets, the all-new Toyota Highlander has plenty
of room for everything-everything except boring.
"We're always game for a wild ride," said Kermit the
Frog, who makes a special appearance in the campaign, "as
long as Animal's not driving. He doesn't quite get the whole concept
played six years in the NFL as a defensive end/linebacker, is
known for his roles and appearances on television shows such
as "Arrested Development" and "The Newsroom," and
films "The Expendables" franchise, "Bridesmaids" and "The
"It's truly an honor to be a part of this wild ride with
Toyota and the Muppets," said Crews. "The Toyota Highlander
is the perfect vehicle to teach my character how to loosen up and
have some fun. Be prepared for some laughs on game day."
In addition to the commercial, the Muppets gang will provide
real-time updates as they travel to the big game in their Toyota
Highlander on February 2. Fans and customers are invited to chat
live with the Muppets on game day by tweeting @Toyota or using
spot and social media activities were developed in partnership
with Saatchi & Saatchi LA, Conill and 360i. "Joyride" will
air during the second quarter of the game.
Super Bowl, the Toyota and Disney collaboration will see the
Highlander co-starring with Muppets stars from "Muppets
Most Wanted" in an advertising campaign showcasing the vehicle's
features, functionality and "unboring" personality. Starring
Ricky Gervais, Ty Burrell and Tina Fey, the film takes the entire
Muppets gang on a global tour where they find themselves unwittingly
entangled in an international crime caper.
"We all grew up with Kermit and the Muppets, and that makes
Toyota's collaboration with Disney very special for us," said
Hollis. "The two brands share a focus on delighting guests,
and this allows us to take them along on a fun ride."
"We're excited to work with Toyota for the first time," said
Don Gross, vice president, promotions The Walt Disney Studios. "The
Muppets' classic mix of high energy and heart matches perfectly
with Toyota's spirit of adventure, and Kermit, Gonzo and the whole
gang look forward to many zany road trips."
star in Toyota Super Bowl ad campaign
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Muppets Take Disney Store Manhattan November 27
Muppet Christmas Carol arrives on Blu-ray November 6
and Miss Piggy on "Best in TV" ABC special September 18
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Electric Mayhem on Jimmy Kimmel March 21
• Miss Piggy
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