Sesame Street in Bangladesh

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From Yahoo! News:

http://asia.news.yahoo.com/050216/ap/d889gkd84.html

Sesame Street gets Bangladeshi makeover

Popular American children's television series Sesame Street is getting a makeover _ sporting local looks and speaking the local language _ to educate and entertain Bangladeshi children.

"Sisimpur" will be home to four Bengali-speaking Muppets _ Halum, an orange and black fish-eating tiger; Shiku, a curious yellow jackal; Tuktuki, an extroverted 5-year-old girl; and Ikri Mikri, an affectionate 3-year-old _ and their five human friends.

The series is scheduled to air nationally on state-run Bangladesh Television from April, in half-hour programs featuring animation and live action segments, a news release said.

Sesame Street has been on television for 35 years and is broadcast in more than 120 countries. Co-produced local versions are now shown in over 20 nations.

The Bangladeshi version is co-produced by Sesame Workshop, a U.S.-based nonprofit educational organization, and Nayantara Communications, a Dhaka-based production company. The project is supported by the United States Agency for International Development.

The series expects to reach a potential audience of six to nine million preschoolers, the release said. It will also partner with local volunteer agencies to reach rural children _ who may not have access to television _ through videos, audiocassettes and training for caregivers.

"Sisimpur" aims to provide basic learning to young children _ teaching letters, words, numbers and thinking skills through humor, music, fantasy and daily life situations.

The series has been designed to address academic and social issues most relevant to Bangladeshi children, the producers said.

Previous generations of Bangladeshis _ mostly affluent ones _ have grown up watching the original English version on BTV and satellite channels.
 
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