Copyright holders should understand that viral clips promote business. It's lightening in a bottle that can't be manufactured by marketing execs. It just happens.
If anything, clips BOOST the sales of DVD's in cases. The ONLY time I saw a clip/full episode of a show that made me NOT want to spend a fortune on the DVD was that dreadful Garbage Pail Kids cartoon series. I couldn't even finish HALF an episode.
A TRUE fan of anything will buy as much legal merchandise and home video as they're financially able. Sure, I could watch fuzzy taped off of someone's television 20 years ago Darkwing Duck episodes somewhere on line, but I'd rather have a cleaner, legible version of the rest of the episodes.
Most creators are thankful for fans, and while some hate the idea of pirated media, they still like the exposure. Heck, I just was at the Deviant Art page of
The dude that created Regular Show and he favorited a LOT of RS fanart (just not mine...). The South park guys are at odds with Comedy Central and Viacom because they WANT to have fans post clips and mash up videos.
If full illegal episodes of stuff, even of rare programming that will never see the light of day again, I'd sadly let it all go... but gimme my Youtube Poop! Gimme Dr. Robotnik's dialogue altered to make him say names of male parts! I'm a sad man, and I need all the laughs I can get. SSSAAAAGNIP!!!!
That said, if companies want to stop piracy... STEP THINGS UP! For the longest time, anime companies, both Japanese and American translation/distributors were at odds about pirates. Though, if it wasn't FOR those pirates, they wouldn't know what licenses to get to distribute in the US. What did they do? They found out they can subside on things BESIDES overpriced DVD box sets. Now, they partnered up with Hulu! I can watch Toriko, which came out just a few months ago in Japan LEGALLY on hulu. It would have taken 2 years or more to even see a 4 episodes for 30 dollars DVD of it before.
Hulu IS the answer. Disney better recognize! I found stuff that I couldn't even find illegally on youtube. Some VERY surprising stuff. Both seasons of the animated Bill and Ted series (even the DIC ones), the whole 13 episodes of Toxic Crusaders... The first season of Inspector Gadget (though horribly disappointed season 2's no where to be found). I'd rather buy the DVD's, sure... but still... Really. WB and Disney SHOULD test the waters and put cartoons on there. They complain so much about how they don't like the YT uploaders, then they complain about how they don't think releasing the rest of stuff is profitable. HELLO! Online LEGAL viewing!
For every icky Rebeca Black there's also fantastic bands like OK Go. They are known for all sorts of wacky official and fan made videos that keep people interested in the band. Viral is what made them famous, but their record label has made them fight to keep their videos up on YouTube and many of them unfortunately have commercials.
And the record lable went over Elvis's survivors' heads and used his song for Viagra commercials. Record labels DON'T CARE about the artists, unless the artists become too big to ignore. That's the industry. if you play ball, you can have a symbiotic relationship. if you don't, they OWN YOUR SOUL and let you die in the street.
As far as the bill being fake... oh sure, I'd LOVE to breath a huge sigh of relief. Yeah... there's a huge crater on Namek after a huge Kamehameha wave, Goku used all his energy, surely no one can survive that. Then the dust and smoke clears and Frieza's still there and says "Heh! That was impressive, but I'm only using a third of my power!"
This will NOT be the last we hear of this, the battle has just begun, and we have to think... if this is a rumor, someone STARTED the rumor. Was it for lulz by a teenage boy? or was it a genuine "Don't frag with us" warning from big entertainment?