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Disney's New Muppets Logo

Discussion in 'Muppet Headlines' started by Phillip, Dec 16, 2010.

  1. LouisTheOtter

    LouisTheOtter Well-Known Member

    I think I could live with this logo, especially if it's just to promote the movie. That being said, I was absolutely delighted when the movie began and we saw the title done in the classic Muppet Show logo style.

    But that makes me wonder: If Disney was happy to go old-school with the actual movie title (and all the signage for "The Muppet Telethon" in the film's second half), why didn't they use that lettering style to promote the actual movie, too?
  2. Drtooth

    Drtooth Well-Known Member

    That's a VERY good question. One we'll probably wind up asking ourselves until someone stumbles upon some rumor or something third or fourth hand, so we'll never rightly know.

    The Kermit M logo, I've learned to like, but I really think the classic Muppet Show logo for The Muppets would have looked more dynamic and give a sense of nostalgia needed to keep the franchise afloat.

    I've noticed a lot of movies with opening titles that don't actually match the poster and promotional logos. Can't really think of them at the top of my head, though.
  3. DannyRWW

    DannyRWW Well-Known Member

    Interesting thought about the movie logo. I wear a Muppet pin every day at work and one pin I got recently was the movie pin where it shows the logo and a couple heads peaking out. A student from a 4th grade class came up and saw my pin and asked what the Uppets were. She didn't seem to process the M right away. I don't know if it was the visual difference and maybe she thought the M was part of a picture instead? I don't personally mind the logo. But if it causes confusion for children that wouldn't be good.
  4. Drtooth

    Drtooth Well-Known Member

    Yeah, but how do you pronounce the "5" in Jackson 5ive? Jackson Fiveive? I've seen much worse... logos that share a single letter, ones with numbers that barely have resemblance to the letters they replace.

    I don't see why just the M is stylized and the rest of the word is in plain font. Haven't then, haven't since.
  5. Reevz1977

    Reevz1977 Well-Known Member

    I've said it MANY (!!!) times before but I really dislike* the new logo. I was over the moon when I heard the new movie uses the old one and it's almost like the marketing people operated totally independently of the film which, in my very low opinion of the marketing* of "The Muppets", could very well be the case. All the director chairs on the set had the original Muppet logo, as did the scripts and finally the film itself opened with it - everything that supported Jason Segels old-school Muppets approach to the movie. The new logo was dumbed-down, uninspired, incredibly generic and downright awful. It would have been such a better move to modernise the already perfected look...but that's just my opinion.

    *Understatement of 2012?

    P.S. Sorry for my age-old rant, I just expected more! The film apparently delivers the goods, the marketing was absolutely....
  6. frogboy4

    frogboy4 Inactive Member

    I agree with you completely. I understand what they did and why they did it. They tried to attract a younger, faithful following by evoking Pixar with a Muppetized Monsters Inc "M" and a Toy Story configuration of colorful characters photographed against white. The marketing of the film worked, but it could have been handled so much better. Even the Photoshopped images were dragged-and-dropped without much skill or finesse. All that melted away when the Muppets appeared in ads and on screen, but what I would have given for a Struzan.
  7. Drtooth

    Drtooth Well-Known Member

    Like I said, the beautifully illustrate, wonderfully crafted movie poster is a thing of the past. Sure, one pops up every so often, but for the most part it's cheesy photoshoots, CGI compilation poses, and stock art after stock art. It makes me wish Jason had a little more sway in marketing the film. The first trailer would have been much better done at any rate. Most movie posters look like crap now anyway. I'm guessing Disney went with inhouse people, leaving no room for outside artists with actual vision. Muppets aren't special there... other than their 2-D animated movies, it's all the same stuff I listed.

    But the thing about the new logo is, it wasn't just for the movie... it's for the brand. Which means we're stuck with it until there's some sort of change in marketing. I still refuse to believe that any casual person would have liked a crummy minimalist approach to the logo vs. the actual film Muppet Show logo. This new logo looks pretty meh on merchandise. I miss the 25th anniversary Muppet merchandise look.
  8. Reevz1977

    Reevz1977 Well-Known Member

    Thats the REALLY sad part, if my mind serves me correctly, Disney used the same marketing people (FIVE33 and BLT & Associates) as they used for all the "Tangled", "Cars 2", "Toy Story 3" and "Alice In Wonderland" posters and marketing, which in my opinion were all absolutely fantastic!!! Between the two companies, they have produced some of the most memorable posters of recent years! Just want went wrong with this is anyones guess, I mean ask yourselves this, after seeing the movie, does the promo material emote the same feeling as the movie itself? Do they even feel in anyway connected??
  9. CaseytheMuppet

    CaseytheMuppet Well-Known Member

    I really dont think Jason had a say in what the logo looked like. I personally love the logo, but only for the movie. The classic logo should be used in upcoming merchandise.
  10. Drtooth

    Drtooth Well-Known Member

    Considering that this:

    never happened in the movie, I'd agree.

    They clearly have some separate live action marketing department... though I will say, the best Toy Story 3 posters were the ones that they released internationally... I never liked that Pokemon "gotta catch them all" jumbled character poster... I really didn't like the Muppet ones that they made to look exactly like that one (don't know why they even did that)...

    The "closer than you think" one, while not all that great, managed to have something behind it... everything else was jumbled like those BAAAAD photoshop re-edits of old promotional photos with anachronistic and overly obscure characters in different lighting situations pasted in. If they ONLY gave the poster art to more capable hands, I'm sure we would have had just that much more interest.

    But I give them credit for one thing... they didn't add in some TERRIBLE pun or misquoted reference to another movie in the tagline.
  11. Beauregard

    Beauregard Well-Known Member

    Uuuuuch...I'm looking at the "Jumbled Muppets" pic at the moment, because its on the Disney Store bags here in the UK (and on pillows, purses, notebooks and just about everything). And there are just so many issues with it...I can clearly see a small rat's hand behind Sam, and Gonzo's blue hair whisps sticking out of Animal's fingers...what on earth? Who did the photo-shopping on this project??? Between that and the headless-horsemen-Gonzo on the dvd cover, I do worry about the state of the marketing department at Disney...
  12. Auberoun

    Auberoun Well-Known Member

    Sorry for reviving this thread, but since I am new I wanted to "put in my $0.02".

    I can sum it up in a simple phrase..."If it ain't broke, don't fix it."
    Reevz1977 likes this.
  13. Sgt Floyd

    Sgt Floyd Well-Known Member

    What I dont get is why they made the font black. They could easily have made it green, which would at least make it blend better. I'm not a fan of it, but in the long run, logos do not exactly make or break something
  14. LipsGF4Life

    LipsGF4Life Well-Known Member

    I LOVE IT!:D:sing::flirt::halo::cool:

    JEANYLASER Well-Known Member

    Love it!
  16. Bridget

    Bridget Well-Known Member

    Aw C'mon You Guys! Is it really that bad?
    I mean sure, it's a little bit cleche that Kermit is the logo but I don't think it's that bad looking.
  17. Reevz1977

    Reevz1977 Well-Known Member

    Yes, yes it is!! As a graphic designer, I see it as a lazy, ill-conceived, kiddyfied abomination thats been done to death. The "lets just change one letter and use a bland, generic, off-the-shelf font" has been done way too often and the Muppet brand already had a very well established style to it that could have easily been adapted. It lost all the edge(?) that past Muppet logo's have had and delivered something exceptionally bland - still, we're stuck with it :sympathy:

    That said, I was over the moon they used the original title treatment for the opening of the Muppets!!!
  18. Bridget

    Bridget Well-Known Member

    Hehe! Okay, Okay, Calm Down Animal! XD

    I guess you sort of have a point there...

    Wow! You really do have a point there. I didn't think about it that way...
  19. Bridget

    Bridget Well-Known Member

    ~Oh and by the way, I just checked out your art and you're amazing!
  20. Reevz1977

    Reevz1977 Well-Known Member

    Thank you very much!!! :flirt: That was done some time ago now and there's quite a few changes I intend to make...when I get chance.

    Sorry to go off on one:o

    With computers now readily available and design qualifications being handed out like flyers, the world is saturated with bad design and even worse "designers". Everyone with a copy of Word now thinks they are a Designer and sadly some of these people end up employed as one!!

    The new Muppet logo really needed to keep the Serif look and almost "untidy" appearance as it kind of represents the characters...if that makes sense(??)

    My opinionated view really comes from passion with regards to The Muppets. I see everything Disney does from two different angles, one as a fan and one as a "professional". The marketing department at Disney really don't seem to understand the Muppets and if you look at the marketing of the last movie, the material bore little resemblance to the actual movie - they were like 2 completely different entities. The movie centred about nostalgia but they were advised as something new. None of the material gave the vaguest hint of a "heritage".

    Sorry...lesson over, I'll get back in my box:o
    jvcarroll and Bridget like this.

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