I honestly think there should be that much more, but they've done a lot better this time. There's a real lack of toy merchandise, but they did give them multiple product promotions that we didn't see last time. And stuff like crummy kid's yogurt (with Rowlf on the box !) and cereal boxes give a presence that toys just wouldn't. So that's a huge plus to see them at the grocery store, there. My chief complaint is that there should have been a line of small bean bag plush at Disney, and there should be a little more at general retail. Other than that, we've had a better go this time. Just not as much as it should be.