Well I think in the past, enviornmental messages on TV were very universal. They were written in a way where no one could really argue with them. Nowadays a lot of messages, on either side, are created in a very...em...partisan way? They can't help but stick in some jibe at the other side. Or their own side's agenda on other issues leaves a bad taste. We're not seeing human beings delivering a message, we're seeing political parties. Not saying this Doozer show is like that, just pondering one reason why the issue has become so confusing.