I just don't think braining these young people over the head with what hasn't worked time and again isn't the solution. None of us can will these perceptions to be different. They must be coaxed. This current multi-teared approach is new and aggressive, but Disney's rout with these younger potential viewers is rather safe. Risky is only good when it works. I'd rather the Muppets get big enough in all markets so they can have enough clout to take such risks. That can't happen if these currently turned off "yungins" see the Muppets as retro relics paired with stars they don't know and styled in clothing trends of the past. I don't like it, but that doesn't change the way it is. If the Muppets were merely trolling for viewers I'd feel diffrently, but they are not. They are catering a bit more than is comfortable to some of us older fans. It is my hope that will pass soon. EDIT: I personally applaud your very optimistic perception of the Muppet brand and I wish it were so. I think it can be that way soon. I don't see Disney's approach with tweens as particularly optimistic or pessimistic. I find it a pragmatic achievable goal and right now I think that's what the brand needs in that market.